Thursday 20 November 2008

Making PowerPoint Powerful

Where are people going wrong when they design slides that result in the muttered phrase "Death by PowerPoint"?

There are two basic mistakes:

Mistake 1 - Designing Slides as Handouts.If you have enough information on your slides for them to work as handouts, then your slides are wrong. Why not simply print out the slides and circulate them, instead of becoming the voice in your audience's heads as they read them?
These slides are Death by text.

Mistake 2 - Designing Slides as an Autocue.The next mistake, is to design your slides to help remind you what to say. Your audience will still read your slides, as you fill in some extra gaps.
These slides are Death by Bullet Point.

Research has proven that it is more difficult to process information if it is coming at your both verbally and in written form at the same time.

So your audience should not be both listening to you and either reading handouts or reading slides. If they are, then they will be doing neither well.

The point of slides is that they provide a strong visual backdrop to complement your words, with the audience focussing on listening to you, your passion and knowledge. They are the stills and you are the narrator.

To avoid these mistakes, you must design your slides, your prompts and your handouts as separate items. You can use PowerPoint for all three, but they are likely to be separate files not the same one.

Next time you are designing a presentation, see if you can think of the slides as a visually exciting film, which you are narrating.

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