Thine presentation is not about you, tis about thine audience - how will they benefit from what you are saying?
Firstly, let's cover nerves. Nerves are vanity. If you are feeling nervous then where is your focus? Your focus is probably on making an idiot of yourself, or your mouth drying up, or you forgetting something.
If you focus on your audience, on how you can help them, or make their lives better then your nerves will calm down significantly.
This brings us to the What Is In It For Me (WIIFM)? factor.
Every speech, every presentation, every workshop you deliver should explain how it will benefit your audience. Speak about how their lives will improve and watch them sit up and pay attention!
However interesting your life story, or your battle to succeed in business, or your ten minutes of fame on Big Brother, your story needs to connect with people, to tell them something new, even change their minds or inspire them to action.
WIIFM might include:
* reducing some pain (costs, bills, time, hassle, junk mail...)
* increase some gain (money, clients, leisure, happiness)
* creating more good feelings (pleasure, joy, energy, inspiration)
* reducing less pleasurable feelings (sadness, frustration, anger)
So how does what you say improve the lives of those listening to you?
What Is In It For Me if I listen to you?
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