Why Should Your Audience Listen to You?

Everytime you present to an audience, you are entering into a bargain with them - they are swapping their time to listen to what you have to say.

What is it that you have to say that they are going to value?
Do you know what the What's In It For Me (WIIFM) factor is?

Why should they listen to you? Are you going to....
* Save them money?
* Save them time?
* Reduce their stress?
* Make them richer?

I was working with a fantastic coach, with a great product and she wanted market her programme to potential clients using some free presentations. Her working title was "Time Management" but it had no WOW, no promise, no WIIFM. By the end of our session, she got crystal clear on the benefit to her audience - and decided to promise that she could save her audience an hour of time every day if they used these techniques.

That is some WIIFM factor!
Would you spend a few hours listening to a presenter who can save you an hour every day of the week?

Think about this when you are designing your presentations - why should your audience listen to you?