A vivid visual is one of the most powerful and universal means of communicating with impact. Whether it's sharing a photograph of a special event, or explaining how to assemble your flatpack furniture, nothing beats great a picture (or frustrates as much as a bad one!). But instead of just telling you about them, let me help you experience it for yourself....
Think of an elephant.
No, not one like that.
An especially vivid one: a tiny, purple and silver striped elephant, shiny and crinkly, about 2 inches tall and standing in the palm of your hand right now. She's called Betsy and is trumpeting, pa-pah pa-pah as she stomps around in a circle, which kind of tickles your palm a little bit and makes you smile. She keeps looking at your for reassurance - with her deep black eyes and soft eyelashes, and her big ears billowing. How cute is she? Did the image of her make you smile? Did you (almost) hold your hand out to look at her more closely (I did!).
How real is this elephant to you now? When it comes to your brain, the purple Betsy elephant you have imagined is just as real as if she had really been in your hand - you used the same bits of your brain to imagine her as you do to see her for real.
And will you remember her? You bet!
Imagine then, how a few simple words, specifically designed to create clear and vivid pictures can transform the impact you have when you communicate with other people. A few words can literally bring something alive inside their minds.
So before you start crafting a letter, an email, a presentation, decide on the image you want to create in the minds of your audience. And if you can link a number of images to make a story, or movie, even better.
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