Wednesday, 18 May 2011

PowerPoint Slide Design Lesson #3

Your slides are not your resume nor your CV. 
Establishing your credibility at a presentation is not about telling them what you have done and how important you are.  Your presentation is not about you at all.

It is all about your audience

You will be credible if you
  • connect with your audience
  • demonstrate you understand their needs and their challenges, and 
  • give them practical solutions to their problems.  
Make their life better and you will gain all the credibility and respect that a slide like this simply will not.

this is a genuine example from a recent presentation in the UK by a corporate coach.  I have removed personal details and the corporate logos to maintain their anonymity.

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