I choose fonts that appeal to my own personality - quirky perhaps, avoiding the predictable. Although in presentations it pays to use something like Arial or the words take on a life of their own when you play it back (been there!)
This is a great video about typefaces, looking at how different restaurants might use typefaces in their signage and menus to represent the food style.
The presentation uses a great combination of strong visual elements, music, matched words and the big daddy of them all - repetition, repetition, repetition.
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