Selecting Images that Speak to Your Audience

This week I've been creating a very 'Zen' style presentation on the topic of Parent Advocacy.

I love 'Zen' design and my slides were looking good.....

• Simple.


• Stylish.


• Strong beautiful images.


• Powerful phrases.

I was feeling pretty chuffed with myself until I noticed one thing.....

I had tin cans connected with string for communication.
A power of books for information and advice
A megaphone for parent voice.

But not as single picture of either a parent or a child.

This entire presentation is based on reminding parents how important they are, and how we want to give them a new voice in our region. How could I have missed that?

A few minutes later and the revised version is much stronger - showing images we have taken at our events, and people (young and old) my audience will relate to.

Now, all the powerful phrases such as "Giving Parents a Voice" are next to images of a parent holding a microphone.

I put the audience in the picture, so to speak!